Sales Effectiveness #1: Why CRM is important?

    In Sales Squared know how important is work with a good implementation of CRM. If youa��ve heard of (CRM) and wondered why ita��s so important,ita��s simple. No matter what business youa��re in, unless your customers are happy you wona��t succeed, and this is why CRM is so important. More important than sales, or marketing, or any other part of the company that wouldna��t survive without customers. Yet customer relationship management is still low on the priority list of so many companies today. Is your CRM the same? Why CRM? To know how to maximize your businesses potential, you need to know what your customers are thinking. After all, if you feel that your customers must be happy because your profits are up, it may have more to do with a recent price rise as opposed to them actually buying any more products from you. Additionally, if you have a change in personnel, is this going to affect a relationship with an existing customer? This is where good CRM comes into its own. If the result of a salesperson leaving means your company is going to lose business from a particular client, you can stay one step ahead of this by smoothing the waters with that particular client, assuring them their service wona��t suffer accordingly. What priority should be given to CRM? Depending on the size of your company, you will obviously have different priorities and goals. A small company, for instance, may be focused on building its existing client base, whereas a larger company may have its priorities in expanding globally. Without a strong existing and loyal...